hugo
Why agents choose hugo

You have options. Most of them weren't built for Compass.

There's tons of companies you can hire for digital ads. Here's how we think we stack up.

9,000+
Compass listings launched
1,500+
Compass agents every year
79%
of Compass Agents on 2025's The Thousand have worked with us
$1.47M
Managed directly for Compass Regions and Compass HQ
See how we compare ↓
The only Compass-exclusive digital agency

One brokerage. Seven years. Every lesson applies to you.

Here's why 1,500+ Compass Agents work with us every year:

(01)  We know your world

Built exclusively for Compass

Our founder built the Digital Ads tool inside Marketing Center and 50% of our team is ex-Compass.

(02)  Real humans

Your ads run by actual nerds

You tell us what you need and we'll do our brainy best to get you there.

(03)  Targeting

Targeting beyond zip codes

Your golf course listing gets seen by golfers, on golf sites, telling them that their new home could be a 5 minute walk to their tee time.

(04)  Top Websites

800+ premium sites

CNN, ESPN, Wall Street Journal, NYTimes, Fox News.

(05)  Seller-ready

A dashboard for your seller

Share it with your seller the same night it launches. Every view, every click, every site, in real time.

(06)  No contracts

93% agent approval rate

Listing goes under contract? We'll issue a credit for unused budget. Agents stay because it works, not because they have to.

The honest comparison

The alternatives can work.
They're just not built for you.

The Compass Platform

Marketing Center

A solid starting point. When agents want more control, they come to us.

What you get with Marketing Center
  • Integrated into the Compass platform and feeds into your Insights report.
  • Self-serve. You build it and manage it yourself.
  • No CRM retargeting, behavioral targeting, or geofencing.
  • Great for blasting a 15-mile radius.
What you get with hugo
  • Target zip codes, neighborhoods or international markets.
  • Custom creative built around your listing and your market.
  • 800+ premium sites, YouTube, and high-net-worth audience data.
  • A real person builds your strategy and answers your questions via text/email.

Hugo vs Marketing CenterMarketing Center is a solid tool that every agent should use for the basics. Hugo is for when you want to go deeper than a radius.

Top Competitor

Adwerx

Software that runs ads for you. Not someone who builds them for you.

What you get with Adwerx
  • Self-serve. You set it up, manage it, figure it out on your own.
  • Generic ad designs. Not built around your listing or your market.
  • Zip code and email list targeting only. No behavioral or location data.
  • No landing pages. Clicks go to generic pages, not yours.

"She spent quite a bit of money with Adwerx last year but would rather work with someone that knows Compass and has more flexibility."

Compass Marketing Advisor, on a client who switched to hugo
What you get with hugo
  • A strategist builds your ads and manages everything.
  • Custom creative built around your listing, your brand, your market.
  • Behavioral targeting, CRM retargeting, location targeting, and more.
  • Real-time dashboard you can share directly with your seller.

Hugo vs AdwerxAdwerx is built to support millions of agents with generic marketing. If that's what you need, it works. If you want someone building and managing a custom approach, Adwerx is not a strong fit.

Why this matters

The other guys serve every agent. We serve one brokerage.

Top Competitor

Luxury Presence

A website company that grew up and got greedy.

What you get with Luxury Presence
  • A beautiful website. That is their core product and what they do best.
  • Ad management only at premium tiers, starting around $1,000 per month.
  • Annual contracts required. No early cancellation.
  • $12,000 to $24,000+ per year for the full package.
What you get with hugo
  • Digital advertising is the only thing we do. Not a bolt-on to a website.
  • Listing ads from $400. Brand ads from $550 per month.
  • No contracts. Month-to-month. Cancel anytime.
  • Many LP clients run their ads with us. The two work together.

Hugo vs Luxury PresenceLuxury Presence builds great websites. We run ads. If you have both budgets, use both. If you're choosing where to start, ads get you in front of buyers today.

What agents tell us

The dashboard is the conversation.

Three things we hear from agents after their first hugo campaign.

"I love the dashboard. I shared it with my seller the same night it launched."

Compass Agent, California

"Random people in my circle were sending me screenshots. They saw my listing while scrolling at night."

Compass Agent, New England

"I had legacy agents chomping at the bit on this listing. The campaign gave me something real to show my seller."

Compass Agent, Luxury Market

You're supposed to be great at real estate. Not digital ads.

That's what we're here for.
Book 30 minutes and walk away with a plan.

Meet with a Strategist